2001 - In Brief Associate Director Partner Programs Pierre d’Huy delivers custom programs for M.I.P. clients. Biography Experience : Sémaphore Founder of this marketing strategy and research (...)

In Brief

Associate Director Partner

Programs

Pierre d’Huy delivers custom programs for M.I.P. clients.

Biography

Experience :

Sémaphore Founder of this marketing strategy and research agency in 1988.

Director of strategic planning of several advertising agencies from 1994 to 1996

He joined eXperts as a partner in 1996.

CELSA In 1997 he created one of the post graduate marketing formation in Paris, intitled « Marketing Brand strategy » where he teaches until then.

Toulouse Business school Since 2002, he is teaching International Marketing and in the first english spoken Master in France "Marketing Management and Communication".

Lectures

  Lausanne 2000 Meeting the future : The resilient enterprise

  Sophia Antipolis 2001 at the fifth International Venture Capital Summit Branding technology

  Moscow 2003 Out of the box thinking, organized by Vedemosti first economic daily newpaper of Russia

Education :

MBA of European Affairs, College of Europe (Brugge)

Master marketing

PhD comparate litterature Paris X

Bibliography :

Bibliography

  In 1999, he wrote « Les Clés pour Innover » (Ed. Liaisons Sociales).

  In june 2001, published in Expansion Business Review an article intitled : « le Multibranding, partenariat de marques » in which he launches and names a new marketing concept : Multibranding.

  June 2003 : last book L’Innovation Collective (Ed. Liaisons Sociales)